About Us

Nida Azwer is a label synonymous with vibrant tales of Pakistani heritage, infused with the spirit of contemporary fashion.

Where Heritage Whispers & Modern Grace Blooms

Nida Azwer is a brand that envisions a captivating blend of classic and vintage aesthetics, reimagined for the modern woman. The love for traditional crafts like 'tukri ka kaam,' 'rilli,' 'kantha,’ and 'zardozi' is evident in the brand’s hand-worked detail. These age-old techniques find a fresh take on life, seamlessly integrated into contemporary silhouettes and designs.
Beyond aesthetics, Nida Azwer champions the revival of these vanishing art forms. Inspired by the rich embroidery traditions of interior Sindh, Nida meticulously reinterprets stitches like 'Hurmich,' 'Sheesha Tanka,' 'Moti Tanka,' and 'Heera Tanka' on luxurious silks and organzas. This passion for preserving Pakistani heritage ensures the continuation of these time-honored skills while supporting a vast network of skilled artisans.

Beyond the Exquisite: Celebrating Diversity & Craftsmanship

Across the Nida Azwer collections – bridal wear, formals, and pret – you'll find a celebration of diversity. Whether you seek the breathtaking opulence of a bridal lehenga adorned with intricate zardozi work, or the effortless elegance of a silk kurta embellished with delicate 'kantha' embroidery, you’ll find something for every woman and every occasion.
The chic and sophisticated ensembles are a symphony of textures and fabrics. Imagine running your fingers across the cool caress of Irish linen, the delicate drape of chiffons, the rich texture of hand-woven silks, or the opulent shimmer of French lace and brocade.
Nida Azwer’s outfits are about embracing a legacy and celebrating the artistry of Pakistani craftsmanship, the timeless beauty of heritage techniques, and the elegance of contemporary design. It's a story woven with passion, purpose, and a love for fashion that transcends fleeting trends.

About The Designer

Nida Azwer has been designing and working in fashion under the aegis of her eponymous label since 2005, only one month after she graduated from the prestigious Indus Valley School of Art & Architecture.

Nida has always been inspired by the fine craft of local Pakistani artisans. She is recognized for her love of more classic and vintage design elements infused with traditional crafts such as tukri ka kaam, rilli, kantha, zardozi and miniature embroidery, worked into contemporary fashion. All clothing and apparel created under the Nida Azwer label is meticulously hand worked in Pakistan using only pure fabrics including Irish linen, chiffons, hand-woven silks, French lace, lame and brocade. Additionally, she prioritizes the revival of traditional craft, specifically embroideries in Pakistan. Drawing inspiration from interior Sindh’s age-old embroideries, she meticulously reinvents stitches such as the Hurmich, Seesha Tanka, Moti Tanka and Heera Tanka on fine quality organza and silk. She is passionate about ensuring the continuation of the craftsmanship, supporting a large number of craftsmen in Pakistan. Nida was nominated for a coveted Lux Style Award for Best Emerging Talent in 2008 and in 2015 for the Best Fashion Designer Pret. She also won the Best Designer Award at the Nesvita Women of Strength Awards in 2009.